A big thank-you to the very talented gardeners at my business, Shenouda Associates Inc., where we write all kinds of business and technical publications, including infographics like this.
Writing is like growing a garden. As we nurture the seedlings of ideas, the results we deliver are the product of a careful, methodical writing process that starts with understanding our readers’ needs and planning how to meet them.
At the start, we take a close look at the environment. We analyze the existing materials and start to picture the finished product. As the scope of work comes into focus, we map out how to move from the existing materials to the finished product. We consider how best to organize and format the deliverables. We assemble tools and break ground by creating a framework with outlines and templates. We sink our hands into the dirt, gather input from subject matter experts, and do our homework to understand the subject matter.
We place content into the right location and shape it into paragraphs, lists, tables, and other text elements. By leaving out whatever is not needed, we streamline ideas, showcasing the most important content and nurturing it to maturity.
We make sure that our creation matches our plans and feels like a balanced, unified whole. We check that the work is accurate and complete, minimizing distraction from jarring details.
As we walk through our garden, we confirm that it is easy to navigate. At harvest time, we publish our work, providing readers a bounty of new food for thought. Mature, published documents continue to grow and change with the seasons. We review and revise. We weed out what is no longer needed. We provide ongoing maintenance.
With the proper care, we allow our garden to grow.
Of course, we can do the same to support your writing needs.
For more information, visit Shenouda Associates Inc.
Achilles’ heel: A weak or vulnerable factor. From the legend of Greek hero Achilles, who had one vulnerable part of his body, his heel. As an infant, his mother had held him by one heel to dip him in the River Styx to make him invulnerable.
Wordsmith: A word expert who uses language very well
Wordsmith with an Achilles’ heel: Someone who has to check yet again if well or good is the correct word to use in the previous definition
Take a look at what Shenouda employee Donna Muldoon learned from a recent informal and unscientific study of colleagues and their Achilles’ heels.
The rules, they are a changing
In the survey, colleagues noted that once-standard rules have changed, making it necessary to research and confirm they are using the most recent format. For example, some businesses are still unaware that double spaces after a period or full stop are no longer the standard. A change that is more jarring for those who focus on grammar is the more recent revision to the singular subject and plural verb agreement format. It is now common to see variations of “Each owner should have their own copy of the lease.” Through use, and supported by guides such as the APA Style Blog, the new format is becoming acceptable.
A little bit of this, a little bit of that
Even wordsmiths who adeptly manage sentence structure sometimes hesitate when it comes to basic English grammar issues. Writers in the survey gave examples that cause them to rethink what they wrote. Is it that or which? Alternative or alternate? Since or because? On site or on-site or onsite? More than one writer found it necessary to look up when compound adjectives or prefixes take a hyphen. Some writers keep their own customized reference sheet to solve nagging, recurring wordsmithing questions.
While good spelling is common among writers and editors, specific words were an Achilles’ heel nevertheless. Condolences tripped up one writer, license another. An editor who often reviewed documents in both American and British English, would begin to lose focus on which version of fulfill/fulfil, practice/practise, aging/ageing, or program/programme to use. There was also a tendency among writers to watch for repetitive use of certain words, such as so or but. A technical writer who wrote with a controlled language that specified words could only be used in their approved category of noun, verb, or adjective found difficulty writing more creative, less restrictive marketing content. Read More
For someone who is much more adept at creating with words than creating with pictures, I’m learning how much fun it is to match words with pictures. While in the process of updating my three books and branding them with a consistent look and feel, I’m preparing to redo the book cover for my first book, Career Success in 12 Easy Steps: A Journal.
In my quest for pictures, I discovered Pixabay.com, which provides “Beautiful Free Images.” I searched combinations of key words such as careers, success, steps, stairs, path, journal, and more. I discovered many, many images from very talented artists that are available for commercial use. My idea is to wrap the entire book cover—front, back, and spine—with an image. I’m considering the three options below. Read More
Are you a member of a book club? If so, you may wonder if your book club is representative of the many, many book clubs that thrive in so many venues and so many communities throughout the U.S. and the world. If you are not yet fortunate enough to be part of a book club, you might have wondered what exactly occurs.
To book club members who are curious about other clubs, to book club wannabes, and, especially, to members of the Nonfiction Book Club I’m attending tomorrow, here’s a sneak preview of what to expect.
Our book club protocol
In our book club, members arrive promptly, since the room typically is full with 20 or so serious readers gathered around a large conference table in our town’s library. Club membership is exclusive, only in the sense that we are serious readers. We each attend voluntarily and welcome whoever walks in the door. Often first-timers become regulars.
We select our books for the coming year in December, and, at each month’s meeting, the library provides copies of the book for the following month, which we check out and begin to read. Club members take turns leading the discussion and do so willingly (or with a gentle nudge). Each month’s leader brings a unique, personal style to the table. What all share is a commitment to creating an atmosphere that is respectful. We talk and we listen. We explore many facets of a book and we learn.
Our book for this month is The Botany of Desire: A Plant’s-Eye View of the World by Michael Pollan. It will be my pleasure (truly!) to lead tomorrow’s discussion, since I loved, loved, loved this book.
Here’s what I have in mind:
Greet everyone who walks in the door—the regulars and the newbies. Be sure that everyone has a nametag, a copy of the year’s schedule, and “Talking About Nonfiction Books”—a discussion sheet that club members assembled over time.
Kick off the discussion with a brief introduction (my name, length of time with the book club, interests, and so forth) and ask others to do the same. As part of their introductions, ask them to share a few aspects of the book that they want to discuss.
With pencil (yes, always a pencil with an eraser) in hand, I circle items on the discussion sheet that we should cover during our time together and scribble notes. For me, this sheet, with everyone’s input noted, guides the give-and-take that ensues.
I then let people talk. Let them ask. Let them discuss. Let them argue (amicably). The task is to simply herd the cats.
My two cents
Every now and then, I throw in my two cents. Read More
Remember I wrote about Froggy who wonders what made that annoying wart wander away? Well, every now and then, I think about Froggy and his human friends who experience wellness, somewhat mystified as to how the healing really occurred.
I committed to writing Froggy’s story and I’ve made some progress. I’ve dipped into my own well, my reservoir, my creative source for exploring wellness. I needed a place to hold what pokes through the gray matter and created a template for my new book. I simply took the file for my earlier book, stripped away the content, and had place savers for a book title, subtitle, front matter, chapters, and end matter. I had styles for headings, paragraphs, lists, and quotes. With a container all set to go, I pasted my start to Froggy’s story into a chapter. With the momentum building, I was on a roll.
About This Book started to take shape.
Wellness is all encompassing. It touches all aspects of one’s being. Wellness permeates—and transcends—the person. When one is well, there’s a sense of wholeness, a sense that all is right with the world.
Annoyances, irritations, aches, and pain subside, fade away, dissipate, and disappear. One becomes open to the light. One is free to attend to the good, the sacred, even the holy.
Experts in various disciplines know something about wellness. The doctor… The nutritionist… The athlete… The naturalist… The musician… The entertainer… All have their take on the subject.
Yet, the composite from the many disciplines is not the whole story. A mystical ingredient exists. In the process of writing this book, I am hopeful that the known ingredients of wellness and the mystical might just meet.
The Dedication helped me to establish a timeline.
With my late mother’s 100th birthday one year from now, I have a goal—to honor the occasion with a book in hand, one that serves as an expression of a daughter’s love and admiration.
Progress is sweet.
What I have, thus far, accomplished are little steps toward turning an idea into a book. Yet, little steps are steps nevertheless. Progress is sweet. I feel good.
Most years have 365 days, but 2016, with 366 days, is a leap year. And today, February 29, is the day that was added. Look before you leap, leaps and bounds, a quantum leap, leaping lizards, and leap frogs have come to mind throughout the day. Leap of faith has lingered longer than the other leaps.
A little story about Froggy has started to poke into consciousness.
One day, Froggy finds a wart, an imperfection, an irritant. Through a leap of faith, Froggy imagines a day when this wart will be gone, gone, gone! That day arrives, and Froggy ponders, “What happened?”
Today, I am taking a leap of faith that, in time, Froggy’s story will be written and published—right here!
Over the Thanksgiving holiday with siblings in the home where I grew up, I was delighted to see the beautiful cypress bench that my woodworker brother Larry crafted and placed in front of the house. We considered the text that would go on a plaque. Larry’s idea is to get to the point!
Back in Happy Days when families roamed this street, here resided the Shulmans, Ellisons, and Sohls. A ’57 Chevy in the driveway. Kids playing ball, riding bikes, going to music lessons. The Euclid of old, a different place, a different time.
When I arrived back home for our Christmas Day gathering, the bench was occupied. There sat Franken, the newest addition to the neighborhood. While getting acquainted, I had a thing or two to share about our family home, our refuge for five generations. As it turned out, Franken had some words to share with me.
Judy Talks to Franken
Franken, I love seeing you here, waving to the many passersby who are walking, biking, and driving on this busy street, often on their way to classes, work, ballgames, and activities at the nearby campus. Some fitness enthusiasts are passing by the house—and you—before crossing the street to climb the 176 steep steps that lead to a vista of the neighborhood and the city with its landmarks and parks, its drumlins and lakes.
When my Grandpa Shulman (also known as Poppy or Pa) bought this two-family home in the spring of 1951, he had lots of company. There was Grandma, who passed away before the year was over, two daughters—my mother Gertrude and my Aunt Jeanette, my dad Sam, and four Ellison and three Sohl kids. In time, another Ellison baby added to the tumult of a lively family home.
We Ellisons lived upstairs, and our Pa and the Sohls lived downstairs. It made no difference whether you lived up or down, since doors were rarely closed and never locked. Pa, a very handy man, always seemed to be painting, wallpapering, chipping plaster, making a little hole into a big one in one room or another. If there wasn’t enough to do upstairs or downstairs, he was outdoors, pouring concrete to repair the sidewalk.
Today, I’m thinking about an upcoming event. With some ideas percolating in my cranium and others made visible here in print, reaching out to you seems like a worthwhile pursuit, especially since this event is an idea swap.
A Thinking Forward event
In the U.S., there seems to be a day dedicated to just about everything, including swapping ideas. To celebrate National Swap Ideas Day on September 10, Thinking Forward, a speaker’s troupe that I co-founded, has assembled a very impressive group of innovators, all in the early stage of their careers. They will share their ideas on what is needed to transform this world into a richer, more vibrant place and convey how they have put these ideas to work in a specific area of interest in their communities. The talks are about the protection, growth, and renewal of land and people; an economy where community is wealth; zero waste; a multidisciplinary approach to connecting people to places; and solar technology.
As a balance to these serious topics, a group of young performers will dance Reggaeton from Puerto Rico, providing a look at how owning one’s culture through the arts can enrich one’s life and community.
I know that our winning cast of presenters will shine and illuminate our knowledge of subjects in which they care deeply.
Up to now, my role has involved finding a venue; assembling the speakers; collecting, drafting, and proofing content for promotional pieces; adding to our distribution list; and spreading the word via social media.
I still have another important task before me—develop a 10-minute idea swap activity that gets everyone thinking, participating, and sharing. The room will likely be set up with small groups at tables, making interaction easy. Imagine that you are sitting at one of the tables, along with several friends and colleagues. You are listening to the instructions for the idea swap activity.
Here are my preliminary ideas for an idea swap activity. Read More
A new look
This week, I dressed up my blog! The old header, which highlighted Career Success in 12 Easy Steps: A Journal, my first book, is gone. A new, impressionistic splurge of colors now appears. Just above it, there is a new menu item, Eating Our Way. Just above that, there’s a new book title, A Bisl of This, A Bisl of That: Eating Our Way. And to the right, there’s a new image, showing off one very tasty dish―part cookbook, part inspiration, part memoir―that is now hot off the press! With this facelift completed, I sit back, look, and enjoy it.
A new book
The reason for this new look? I wanted to include my new book in this blog. The original blog focused on how to transition successfully from one phase of work or one phase of life to another, based on the process detailed in Career Success in 12 Easy Steps: A Journal.
This refreshed, revitalized blog retains the existing blog entries and categories and additionally showcases the results of paying attention to the many earlier postings in this blog. Being mindful of Capabilities, talents, and strengths; Decision-making, problem-solving, and organizing; Motivation and inspiration; Self-discovery and self-actualization through exploration and reflection; and Work and life balance; I now have A Bisl of This, A Bisl of That: Eating Our Way as an addition to my Products, services, and offerings. It is now among my Success stories!
A new opportunity―for you
Look over this blog. See what resonates. Let the postings, the comments, the books, the menu, and the categories evoke something positive in you. Let the impressionistic dots, patterns, ripples, waves, and colors splashed in the new header allow you to picture an opportunity that is waiting just for you. Perhaps it is a project, a product, or another creation. Tell us about it. Tell the world!
Sometimes, we look at the end result of a new endeavor and get stuck. The effort needed to start and the energy required to persist are just too much. So, what can we do? We can take a first step. We can take a second step and a third.
I recall hearing a new year’s resolution a while ago, in which someone wanted to start an exercise routine. She committed to taking this one step every day—after getting dressed, she would put on her running shoes. The next thing she knew, she was outdoors every day and walking. As the days wore on, she picked up her pace, making good use of those running shoes.
For all of us, in time, the momentum builds, and the results become apparent. Making progress and achieving a goal no longer seem difficult or insurmountable. I took a first step a few months ago on a family project.