Archive

Success stories

ABisl_7.5x9.25_BW_180_2018-08-09_NoISBN

When family members wanted to compile a cookbook of favorite recipes, I was happy to oblige. They know how to cook and bake. I know how to write, edit, and publish. We all know how to eat tasty food. Thus, the first edition of A Bisl of This and That: Eating Our Way was born.

Yummy first edition

I loved sharing the first edition with family, friends, and many others who delighted in the recipes and stories as evidenced in their comments:

“This book made me hungry in more ways than one: the delicious recipes, of course, but also the sweet family stories connected with them. From the Stuffed Cabbage to the Noodle Kugel to the Honey Cake for dessert, my mouth watered with every page. These recipes range from simple to complex, sweet to savory, little-bits and whole-lots—all delish! By the end, I felt like I was a member of the family having shared a meal and a song around the piano all together.”

“The recipes are easy to follow, which I can only imagine is a result of having been put together by an author with years of technical communication experience, and I believe the Spanish Rice and Tzimmes dishes may become a part of my own family’s go-to favorites. As a bonus, each recipe comes with a family story about how the dish was enjoyed. It is a great way to enjoy the time while the food cooks in the oven.”

A Bisl of This, A Bisl of That…the perfect title for this delicious cookbook has replaced my old, worn, always dependable go-to cookbook. Judy Ellison Shenouda has compiled not only a mouth-watering collection of varied recipes but has invited you into memories of her childhood home as (extended) family members recall and share delightful gatherings, framed by love, remarkable food, and always…music. This wonderful book almost has you sitting at her family table sharing culinary history as you imagine the aroma of home-made food that even you can easily duplicate.”

Even more yummy second edition

At book events, folks flipped through the pages of the first edition and asked interesting questions. “What, no Chicken Soup with Matzo Balls?” “No Half-Moon Cookies?” “Can you find a recipe for the Plum Kuchen my mother brought with her many years ago from Europe?” With this new second edition, you can now make these dishes and more. Start your day with Bagels or Bread Pudding. Try a wonderful meal of Chicken Paprikás, Hungarian Dumplings, and Cucumber Salad. Cook the Amish Onion Cakes and Tater Tot Shepherd’s Pie for lighter fare. Cap a meal with Mahogany Cake or Orange Cookies from Poland.

Look inside

Take a Look inside Amazon for this new edition. I bet you’ll like the recipes for eating well and the stories for living well found within these jam-packed, food-filled pages.

Advertisements

CareerSuccess_2018-06-13_NoISBN.jpg

A new cover, refreshed content, and a larger page size greet you in Career Success in 12 Easy Steps: A Journal.

First edition

Several years ago, I was spending too many hours in front of a computer, writing manuals for clients and managing a technical writing business. Working from a home-based office, I missed being with people. I remembered my teaching days and the exchanges that take place in group settings. I wanted to get out more to talk and listen and learn, and created a plan to transition from computer time plying my craft to sharing my work with others. Thus, the motivation for Career Success in 12 Easy Steps: A Journal was born.

Authoring, publishing, and marketing the first edition of my first book had its rewards.

Others enjoyed journaling their way to career success as evidenced in reviewers’ comments:

“Using it as it’s meant to be used, as a journal, you’ll be amazed at what you reveal to yourself.”

“The magic of this work-book is that it can be used by people at any stage in their career to help focus on what they want to be doing—a key ingredient to being successful.”

“It’s an unassuming little book that will not intimidate young people preparing to go forward with more confidence. It’s a good way for experienced adults to mentor them without preaching!”

“Quite unique to this book were a fill-in-the-word story at the end of each chapter and a complete story at the end of the book. These are not just silly Mad-Lib stories! Each section asks you to own your own dreams, successes, skills, etc. I feel like my story of career success has been written, and it is now up to me to live it and make it a reality!”

“The question ‘What are you wearing?’ led me to my ah-ha moment. I pictured myself in casual sporty clothes, holding a patient chart. Combining this with other pieces of the puzzle I had put together with the help of this book, I have found my new passion.”

Second edition

Over the past several months, I have worked on a second edition of Career Success in 12 Easy Steps: A Journal. Like the first edition, this new, improved edition is intended for those in transition from school to work, from one work experience to another, or from work to other meaningful pursuits. The scenarios and guided journaling activities offer readers time and space to think, explore, doodle, draw, dream, and create success stories. Parents, teachers, and other growth coaches might just find this book the perfect tool to support those who are journeying toward a productive, fruitful life.

This second edition of Career Success in 12 Easy Steps: A Journal has refreshed content, a new cover, and a larger page size, allowing readers to journal away. Go ahead. Take a Look Inside. I hope you like what you see.

Living well

Career Success in 12 Easy Steps: A Journal offers a path for living well at work. The living well theme finds its way into each of my books.

Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud, through Froggy and his critter friends, explores living well in nature.

A Bisl of This, A Bisl of That: Eating Our Way has recipes and stories for living well with food, family, and friends.

Heres to happy reading and happy living.

For someone who is much more adept at creating with words than creating with pictures, I’m learning how much fun it is to match words with pictures. While in the process of updating my three books and branding them with a consistent look and feel, I’m preparing to redo the book cover for my first book, Career Success in 12 Easy Steps: A Journal.

In my quest for pictures, I discovered Pixabay.com, which provides “Beautiful Free Images.” I searched combinations of key words such as careers, success, steps, stairs, path, journal, and more. I discovered many, many images from very talented artists that are available for commercial use. My idea is to wrap the entire book cover—front, back, and spine—with an image. I’m considering the three options below. Read More

landscape-564738_640

An excerpt from Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud by Judith Ellison Shenouda

When all is well and good in Froggy’s world, there’s a sense of light—light weight, light load, light mood, light head, and light heart.

Froggy stretches and straightens all fours and jumps higher and higher. As if on a springboard and becoming weightless, up, up, up Froggy goes and then gently lands, this time on the lanky, long, lush, green grass growing from terra firma, swaying to and fro, right next to Froggy’s watering hole.

With all the leaps and bounds, Froggy seeks nourishment. A teeny, tiny bug and a wayward ant are just enough to satisfy his hunger and yet maintain a lithe Froggy physique.

During this particular day, Froggy feels especially playful. After all, today is the summer solstice and the sun rises early and sets late. This is a day of light, more light, and more light still. On this day, the hot sun with a powerful, strong beam feels so, so good drying Froggy’s damp, soggy back.

Venturing from the pond, the thick, silky grass tickles Froggy’s toes and legs and tummy, making Froggy laugh and laugh and laugh again. “Croak, croak, croak. Ha, ha, ha.”

“How my critter friends amuse me, day in and day out. Let me explain.”

For Froggy’s explanation and more slices of life well lived, read Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud, available at Create Space, Amazon, and other online stores. There’s fun, inspiration, and wisdom on every page.

thanksgiving_half-moons_2016

Half moon cookies made from scratch (My brother Larry, me, and the cookies!)

December is here. With the colder weather and holidays, we often look to comfort foods like these yummy half moon cookies. Yes, they include the white flour and sugar that we like to keep in check. Yet, they are so, so good and often are reminiscent of a favorite childhood hometown bakery, like Snowflake or Harrison or Blooms in Syracuse, New York, where I grew up and still have deep roots.

Whether you call them half moons as we did in the ‘cuse, black and whites, or something else, serve them on a special occasion. After all, we all enjoy some extra sweetness.

Here’s the recipe Larry followed (courtesy of family friend, Eileen). Along with the turkey, we gobbled these up at our Thanksgiving feast!

The Recipe

Cookies

1 – Mix and set aside

1 tsp baking soda

1/2 tsp salt

1 1/2 tsp baking power

3 1/2 cup flour (sifted)

2 – Mix

1 cup shortening and 1 1/2 cups sugar

Add 2 eggs and 1 tsp vanilla

Mix until creamy and light

3 – Prepare the sour milk

1 cup milk

1 tbsp vinegar or 1 tbsp lemon juice

Let stand for a few minutes

4 – Alternately add to the shortening / sugar mixture

Some of the dry flour mixture and then mix

Some of the sour milk and then mix

Repeat until all of the ingredients are mixed together

5 – Refrigerate for at least two hours

6 – Drop scoops of the dough on a cookie sheet covered with parchment paper

(An ice cream scoop works well. Leave plenty of space between the scoops, since when the cookies flatten, they are large.)

7 – Bake at 350 degrees for about 15 minutes or until a light golden color

8 – Let cool and add the frosting to the flat side of the cookie

Frosting

1 – Mix

1/4 cup Crisco shortening (can increase to 1/3 cup if the frosting seems too liquidy)

1/4 tsp salt

2 1/2 cups confectioner’s sugar (can increase to 3 cups if the frosting seems too liquidy)

2 – Add and mix

1 egg

1 tsp vanilla

3 tbsp hot milk

3 – Add to half the mixture and mix

unsweetened cocoa (the amount is up to you)

More Favorite Recipes

The cousins, originally from Syracuse and Elmira and with new generations scattered hither and yon, compiled favorite family recipes, which resulted in A Bisl of This, A Bisl of That: Eating Our Way. Have a look. Have a taste. Click here to view on Amazon. Clear here to view on Create Space.

One happy Froggy (courtesy of https://openclipart.org/user-detail/krzysiu)

One happy Froggy (courtesy of https://openclipart.org/user-detail/krzysiu)

Most years have 365 days, but 2016, with 366 days, is a leap year. And today, February 29, is the day that was added. Look before you leap, leaps and bounds, a quantum leap, leaping lizards, and leap frogs have come to mind throughout the day. Leap of faith has lingered longer than the other leaps.

A little story about Froggy has started to poke into consciousness.

One day, Froggy finds a wart, an imperfection, an irritant. Through a leap of faith, Froggy imagines a day when this wart will be gone, gone, gone! That day arrives, and Froggy ponders, “What happened?”

Today, I am taking a leap of faith that, in time, Froggy’s story will be written and published—right here!

Julia Ward, Shenouda Associates Inc.

Julia Ward, Shenouda Associates Inc.

In the U.S. and Canada, Labor Day is a national holiday that’s celebrated on the first Monday in September. Though it was originally a way for laborers, workers, and unions to show their solidarity, it now typically signals the end of summer, the start of a new school year, and a day off to shop and take advantage of Labor Day sales. For me, this Labor Day is the perfect time to reflect on the work that Shenouda Associates Inc. has provided for the past 30 years, crafting technical, marketing, and business publications for our clients. Long-time Shenouda employee, Julia Ward, shares the wonders she worked in two recent projects.

Finding the right balance of detail

Challenge: A team at our client’s site that had been developing a complex medical device now needed to create an operator’s manual, which would be simple enough for first-time users and complete enough for those who were much more advanced. With input from all the team members, written in different styles, the source file included 200 dense, single-spaced pages. The team looked for guidance about how to make all this good information less intimidating and more approachable for our client’s customers.

Solution: The file grew even larger when Shenouda converted it to a user-friendly template with more headings and whitespace; then it started to shrink as we refined the text. Where possible, we simplified paragraphs into step-by-step procedures, tables, or graphics that could easily be skimmed. A Shenouda writer traveled cross-country to the client site to validate the steps in detail and to capture software screens and photos, both of which were later edited using Adobe Photoshop software. The more we learned, the more we were able to advocate for novice users and ask questions about gaps in the content, which resulted in Shenouda writing dozens of new pages.

Result: Although it ended up having about the same page count as the first draft, the final manual was more usable. Advanced users could skip the basics, and novices now had all the steps required to handle various situations that might arise in their work. Sometimes, as with this manual, a project requires both addition and subtraction to equal the right balance of detail.

Starting at the beginning

Challenge: While on the phone with less-than-happy customers whose products required repair, help desk agents quickly had to find the correct process to follow. Where did the customer live? Was the product new? What was its model? The help desk agents asked many questions from memory and then looked for the most appropriate Word file on their hard drive. Many steps in these long procedures overlapped. When managers changed the steps in one file, they couldn’t always remember to review and update all the related steps elsewhere.

Solution: Shenouda started where the help desk agents would: at the beginning. While converting the files to HTML and posting them on an Intranet site, we created a new Web page article (procedure) that would be the starting point for every call. From there, steps branched off to other linked articles, depending on the customer’s answers to questions.

Result: By editing to minimize inconsistency and repetition, we were able to make suggestions that streamlined the actual process steps, not just the way they were documented. Agents ended up with half as many processes, which were interlinked and organized in a more logical way. Managers had less work to do when maintaining content. Best of all, customers could have their concerns addressed more quickly, with consistency and confidence, resulting in a positive customer experience—good for the customer and great for our client.

We can help

Do you have a need for technical, marketing, or business publications that support your products, processes, and services? Tell us about it. We’re here to help!