Archive

Products, services, and offerings

book-2592057_640

I am a published author! In 2011, I published my first book, Career Success in 12 Easy Steps: a Journal. In 2014, I published my second book, A Bisl of This, A Bisl of That: Eating Our Way. In 2017, I published my latest book, Living Well in Froggy’s World of Plenty: Sweet Talk to Read. At this rate, book four should be ready in 2020. Yikes! It’s almost time to consider a topic.

In the meantime, I’m going to write a talk that I can deliver to audiences, sharing my experiences authoring, publishing, and promoting my books. What will I say?

That depends on what audiences want to know. For now, I’ll put my imagination to work and think about one member of my audience—you.

Living Well in Froggy’s World of Plenty

You might like to know that before I started writing about Froggy and his critter friends, I could feel a book percolating. Then on Leap Year day, February 29, 2016, the bubbles surfaced. Froggy has a wart that one day is gone, gone, gone. He wasn’t sure how this happened. Froggy, Flutter By, Orchid, Sweetie B, Bobalong Bird, and their other critter friends would help me to explore and discover healing and wellness.

You might like to know that while writing about Froggy, I was ensconced in a happy place. I sat at the beautiful cherry writer’s desk that my woodworker brother built especially for me. Using a new laptop computer, I wrote in brief stints of maybe an hour or so before starting my workday. From the window at my left, I looked at the changing seasons and let the stories—30 or so slices of life—write themselves.

You might like to know that while writing about Froggy, it occurred to me that, if Mom were still alive, she would be 100 on May 28, 2017. That gave me a goal. Books would be in hand to distribute to family and friends who would gather on that day. I am happy to say, “Mission accomplished.”

A Bisl of This, A Bisl of That

You might like to know about the origins for this book—a combination cookbook, inspiration, and memoir. I called my cousin to wish her well on upcoming surgery. The worrying tone changed when I asked for one of Grandma’s famous recipes. “Let’s start a cookbook,” she suggested. “You send an email to all the cousins, with a copy to me, requesting favorite recipes,” I responded. And so it began.

You might like to know that a few recipes trickled in. Then a few more arrived. I forwarded all arriving emails so that the cousins and others could see how this project was taking shape. More recipes arrived as well as requests to include Larry’s Potato Latkes (pancakes), Aunt Jeanette’s Stuffed Cabbage, Mom’s Chocolate Sponge Cake, Grandma’s special Mile-High Lemon Meringue Pie. Stories accompanied the recipes and the requests—heartwarming remembrances of cooks and kitchens that continue to nourish and sustain.

Read More

Advertisements

landscape-564738_640

An excerpt from Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud by Judith Ellison Shenouda

When all is well and good in Froggy’s world, there’s a sense of light—light weight, light load, light mood, light head, and light heart.

Froggy stretches and straightens all fours and jumps higher and higher. As if on a springboard and becoming weightless, up, up, up Froggy goes and then gently lands, this time on the lanky, long, lush, green grass growing from terra firma, swaying to and fro, right next to Froggy’s watering hole.

With all the leaps and bounds, Froggy seeks nourishment. A teeny, tiny bug and a wayward ant are just enough to satisfy his hunger and yet maintain a lithe Froggy physique.

During this particular day, Froggy feels especially playful. After all, today is the summer solstice and the sun rises early and sets late. This is a day of light, more light, and more light still. On this day, the hot sun with a powerful, strong beam feels so, so good drying Froggy’s damp, soggy back.

Venturing from the pond, the thick, silky grass tickles Froggy’s toes and legs and tummy, making Froggy laugh and laugh and laugh again. “Croak, croak, croak. Ha, ha, ha.”

“How my critter friends amuse me, day in and day out. Let me explain.”

For Froggy’s explanation and more slices of life well lived, read Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud, available at Create Space, Amazon, and other online stores. There’s fun, inspiration, and wisdom on every page.

word-cloud-1

A word cloud of sweet talk you’ll read in Froggy’s World of Plenty

On February 29, 2016, Leap Year Day, I started a story here about Froggy. I added a another blog entry about Froggy and his critter friends, and then I added another, and then I added yet another. Along the way, while writing and imagining the critters’ perfect world of plenty, I set a goal. On May 28, 2017, Froggy’s story would be a book that I could distribute at a gathering to honor my dear mother on what would have been her 100th birthday. That wonderful day has now come and gone. Family and friends have their books in hand.

Here is a slice of life just for you from Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud.

A hobby makes one limber, lively, and lovely

The critters all had hobbies, activities that brought them pleasure and joy.

Some of the hobbies were physical. Anty Annie, believe it or not, was into body building. She would position each limb, assume a perfect posture, and pose.

Bumbler B and Sweetie B often listened to the birdsongs around them, and they would whirl and twirl and dance, dance, dance.

Flutter By was crafty, indeed. She loved fabrics, textures, and colors, and could she ever sew and knit caps, capes, and other wearable art.

Fuzzy Chick Chick loved teaching Baby Chick Chick how to decorate egg shells with squares and diamonds, dots and lines, and curls and swirls.

Mama Orchid and daughter Minnie O loved to collect and categorize. They had samples of every type of orchid around. They could identify even the minutest details of their pedigree.

Mr. Tree was deeply into genealogy. He meticulously observed the roots and scrupulously studied the origins of his many critter friends. Read More

Remember I wrote about Froggy who wonders what made that annoying wart wander away? Well, every now and then, I think about Froggy and his human friends who experience wellness, somewhat mystified as to how the healing really occurred.
I committed to writing Froggy’s story and I’ve made some progress. I’ve dipped into my own well, my reservoir, my creative source for exploring wellness. I needed a place to hold what pokes through the gray matter and created a template for my new book. I simply took the file for my earlier book, stripped away the content, and had place savers for a book title, subtitle, front matter, chapters, and end matter. I had styles for headings, paragraphs, lists, and quotes. With a container all set to go, I pasted my start to Froggy’s story into a chapter. With the momentum building, I was on a roll.
About This Book started to take shape.

Wellness is all encompassing. It touches all aspects of one’s being. Wellness permeates—and transcends—the person. When one is well, there’s a sense of wholeness, a sense that all is right with the world.
Annoyances, irritations, aches, and pain subside, fade away, dissipate, and disappear. One becomes open to the light. One is free to attend to the good, the sacred, even the holy.
Experts in various disciplines know something about wellness. The doctor… The nutritionist… The athlete… The naturalist… The musician… The entertainer… All have their take on the subject.
Yet, the composite from the many disciplines is not the whole story. A mystical ingredient exists. In the process of writing this book, I am hopeful that the known ingredients of wellness and the mystical might just meet.

The Dedication helped me to establish a timeline.
With my late mother’s 100th birthday one year from now, I have a goal—to honor the occasion with a book in hand, one that serves as an expression of a daughter’s love and admiration.
Progress is sweet.
What I have, thus far, accomplished are little steps toward turning an idea into a book. Yet, little steps are steps nevertheless. Progress is sweet. I feel good.

Back cover for A Bisl of This, A Bisl of That: Eating Our Way

Back cover for A Bisl of This, A Bisl of That: Eating Our Way

A new look

This week, I dressed up my blog! The old header, which highlighted Career Success in 12 Easy Steps: A Journal, my first book, is gone. A new, impressionistic splurge of colors now appears. Just above it, there is a new menu item, Eating Our Way. Just above that, there’s a new book title, A Bisl of This, A Bisl of That: Eating Our Way. And to the right, there’s a new image, showing off one very tasty dish―part cookbook, part inspiration, part memoir―that is now hot off the press! With this facelift completed, I sit back, look, and enjoy it.

A new book

The reason for this new look? I wanted to include my new book in this blog. The original blog focused on how to transition successfully from one phase of work or one phase of life to another, based on the process detailed in Career Success in 12 Easy Steps: A Journal.

This refreshed, revitalized blog retains the existing blog entries and categories and additionally showcases the results of paying attention to the many earlier postings in this blog. Being mindful of Capabilities, talents, and strengths; Decision-making, problem-solving, and organizing; Motivation and inspiration; Self-discovery and self-actualization through exploration and reflection; and Work and life balance; I now have A Bisl of This, A Bisl of That: Eating Our Way as an addition to my Products, services, and offerings. It is now among my Success stories!

A new opportunity―for you

Look over this blog. See what resonates. Let the postings, the comments, the books, the menu, and the categories evoke something positive in you. Let the impressionistic dots, patterns, ripples, waves, and colors splashed in the new header allow you to picture an opportunity that is waiting just for you. Perhaps it is a project, a product, or another creation. Tell us about it. Tell the world!

Sometimes, we look at the end result of a new endeavor and get stuck. The effort needed to start and the energy required to persist are just too much. So, what can we do? We can take a first step. We can take a second step and a third.
I recall hearing a new year’s resolution a while ago, in which someone wanted to start an exercise routine. She committed to taking this one step every day—after getting dressed, she would put on her running shoes. The next thing she knew, she was outdoors every day and walking. As the days wore on, she picked up her pace, making good use of those running shoes.
For all of us, in time, the momentum builds, and the results become apparent. Making progress and achieving a goal no longer seem difficult or insurmountable. I took a first step a few months ago on a family project.
Read More

If you are a communicator of technical, marketing, business, and other information, at least one of your projects today likely involves organizing content. You might be wondering, “What should I consider when deciding on an effective organizational pattern to use? What’s a good way to structure topics into a logical, orderly flow? How can I combine multiple topics into fewer topics? What are some of my options for organizing content?”

In the previous webinar I presented to the Society for Technical Communication, Patterns for Organizing Content—Many More than A to Z, participants had activities to work through independently. Let’s look at one activity together as preparation for the second webinar on the subject of organizing content, Upside Down, Inside Out, and Other Acrobatics for Organizing Your Content.

Organize Our Content Deliverables for your employer.

Your department is developing a promotional piece, Our Content Deliverables, for your employer or your client. How would you organize the following content deliverables?

case studies, catalogs, courseware, diagnostics and troubleshooting, instructions, marketing collateral, online help, operations and maintenance, parts lists, proposals, reports, scripts, service manuals, software instructions, specifications and requirements, speeches, standard operating procedures, strategic plans, style guides, theory of operations, training material, user guides, and website content

You might agree that this alphabetical listing is one option for organizing a list, but it is not particularly effective. There is no logical flow to assist the reader. Consider how your employer is accustomed to thinking about content. Perhaps your employer organizes work according to lifecycles, in which a product progresses through various phases. To be in step with your employer, try organizing your promotional piece according to where each content deliverable belongs in the product lifecycle. For example:

  • Developing and testing the product might include reports, specifications and requirements, standard operating procedures, strategic plans, and style guides.
  • Marketing and selling the product might include case studies, catalogs, marketing collateral, parts lists, proposals, speeches, and website content.
  • Servicing the product might include diagnostics and troubleshooting, operations and maintenance, service manuals, and a theory of operations.
  • Training the end user of the product might include courseware, instructions, online help, scripts, software instructions, training material, and user guides.

Read More