Archive

Products, services, and offerings

The eLearning Companion to Career Success

With a pandemic looming and lingering, a long period of sheltering in place presented an opportunity to move back-burner projects to the forefront. With a pause in client work, both this business owner and employees could focus on some fun stuff. Long-time employee Julia expressed an interest in learning Articulate Storyline 360 to create eLearning content. The question was, “What existing content could we use?”

For 35 years, Shenouda Associates Inc. has created technical and business publications for clients, from guides that show users how a product works to manuals that service engineers use when installing equipment, replacing parts, doing adjustments, and more. Over the past 10 years, I have authored and published my own books, both in print and eBook formats. With the help of my extraordinary employees, these books have been inside jobs, from writing and editing, to designing and publishing, to distributing through online stores. One book, Career Success in 12 Easy Steps: A Journal, proved to be the right candidate to use for eLearning content. Thus, the process began.

Julia explored the capabilities of Articulate Storyline 360. Early on, she wrote, “My first goal was just to see how well the tool could handle users answering the types of questions in the Career Success book.” She found that the tool could handle the book’s essay, multiple-choice, and fill-in-the-blank questions.

Career Success in 12 Easy Steps: A Journal includes a Self-Assessment in which readers begin to explore their strengths, their likes, and their current work situation. The book also includes My Evolving Story, a series of 12 stories (each aligned with one of the 12 steps to career success) in which readers fill in the blanks to write their own story for moving forward at work or in other life endeavors. The Self-Assessment and My Evolving Story are the backbone of the eLearning companion.

Julia continued to learn the tool and communicate her progress. Throughout the development process, I set the direction, reviewed drafts, and offered feedback.

With the eLearning ready to share, the focus now is finding organizations and groups that can benefit from using it as a standalone tool, a companion to the book, or in preparation for an instructor-led workshop.

I applaud Julia’s desire to learn Articulate Storyline 360 and consider the resulting eLearning product impressive and useful.

If you would like to try the eLearning companion and feed back how it worked for you, please provide contact information below.

Give. Share. Be generous.

With Mother’s Day approaching, I can hear my dear mother and her always wise advice to give, share, and be generous. To honor her memory, I have two gifts for you.

Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud is a light, whimsical book of flash, slices-of-life stories intended to entertain and inspire. When read aloud, the critters’ sweet talk can enchant even the youngest of listeners.

In A Bisl of This, A Bisl of That: Eating Our Way, you’ll discover ways to take a little of this and that, make a mishmash, cook, bake, eat, kibbitz, and enjoy. Along with the recipes, you’ll find recollections of cooks and kitchens that continue to sustain.

Download Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud here.

Download A Bisl of This, A Bisl of That: Eating Our Way here.

The freebies are available on May 7, 8, and 9. I hope you enjoy them.

Happy Mother’s Day to all.

Shenouda-Froggy-Toasts

Bye-bye 2020. Hello 2021. To welcome the new year, download the eBook version of Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud at no charge on January 1, 2, and 3. Click here.

Here’s one of the 30+ flash stories intended to cheer the young, the old, and everyone in between.

Toasts

His many critter friends lift a paw, flap a wing, toot a tune, and share a toast.

Today is Froggy’s birthday. Now a not-so-tender age, Froggy is what you might call seasoned. But never mind. It’s good to age and to do so gracefully. His many critter friends lift a paw, flap a wing, toot a tune, and share a toast.

With her sweet aroma permeating the air, Orchid speaks, “May the fresh, evergreen earth, caressed by the sky blues above, make your every breath heaven sent.”

“Ditto,” adds Minnie O.

In perpetual motion, Franny Fish blows some bubbles in Froggy’s direction. “May you sparkle with every hop, skip, and jump you take. May you and may we take pleasure in the ebullience you exude.”

Belle Birdie and Bobalong Bird dance and chirp, “May every do-re-mi you hear and every fa-so-la you sing create harmony that suits you to a ti.”

Woodsy taps his message, “My dear, chipper friend, may you love a bushel and a peck, peck, peck.”

Bumbler B and Sweetie B send a zinger to Froggy, “May you be zapped with honey and health, with sweetness and life.”

Flutter By, who once upon a time could only crawl, flies by and throws Froggy a kiss, “May you be uplifted.”

Fuzzy Chick Chick sheds her fluffy, downy feathers. “My dear Froggy, may your every landing be safe and sound and soft.”

“May this earth nourish you,” Wiggly Worm adds.

“May you reach the top of every hill you climb,” Anty Annie toasts. “Always remember that friends like me are just a step away.”

“You have sown well, my dear friend. May you reap rich rewards,” adds Rosie Flower.

Froggy responds, “I’ll drink to that and that and that.”

Froggy is saturated in the roasty, toasty warmth of so many well-wishes from so many well-wishers.

To read more, download the eBook version of Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud at no charge on January 1, 2, and 3, 2021. Click here.

homepage_graphics

We spiffed up our website with words wrapped in graphics

Challenge

At Shenouda Associates Inc., we even edit ourselves… continually! To keep pace with evolving technology and taste, our website needed some updates: optimization for the small screens of mobile devices as well as the large screens of computers, with less need to zoom in on or scroll through dense text, and with more visual appeal.

Solution

Several associates had used the application Flare by MadCap Software and considered it an easy choice—the right choice. Its well-designed interface eliminated or minimized the need to know any of the standard languages used in website development. It included several easily modifiable templates and all the tools needed to create a modern, easy-to-use, visually pleasing website, including:

Responsive layouts that can be viewed and navigated with ease on any device

Expandable text that gives the reader the choice of what to read and when

Graphic components—on the Home page and on the Our Work page

On the Home page, we freshened the look by replacing text boxes with panels that introduce, both in words and graphics, the content on the website.

On the Our Work page, we added Read More

Shenouda-Froggy-Thanks

Words of Gratitude from Froggy and His Critter Friends

What fun I had doing this recording of sweet-talking stories from my book, Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud for the Writers & Books Literary Partners Reading Series.

You’ll find that Froggy and his critter friends mix and mingle, and work and play. They live with energy, with purpose, and with gratitude. They might just give you a few good ideas for living well in your world of plenty.

For more stories and more ideas for living well, visit Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud, available as an ebook or paperback.

 

On Leap Year Day 2016, inspiration visited me and resulted in Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud. To celebrate, order your free ebook on February 29 and March 1, 2020. Share a toast with Froggy and his critter friends.
https://www.amazon.com/Judith-Ellison-Shenouda/e/B07KFN96DZ

Shenouda-Froggy-Toasts

word-cloud-1

The critters know that in any season, in any weather, during hours of light and dark, the time, the moment, and the space are ripe for relaxation, rest, and renewal.

“Renewal, Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud

Before 2019 ends, enjoy this gift of the ebook Kindle edition of Living Well in Froggy’s World of Plenty. May the sweet talk of Froggy and his critter friends offer renewal, sustenance, light, laughter, and all that’s good to you and yours.

Shenouda-garden-infographic.jpg

A big thank-you to the very talented gardeners at my business, Shenouda Associates Inc., where we write all kinds of business and technical publications, including infographics like this.

Writing is like growing a garden. As we nurture the seedlings of ideas, the results we deliver are the product of a careful, methodical writing process that starts with understanding our readers’ needs and planning how to meet them.

At the start, we take a close look at the environment. We analyze the existing materials and start to picture the finished product. As the scope of work comes into focus, we map out how to move from the existing materials to the finished product. We consider how best to organize and format the deliverables. We assemble tools and break ground by creating a framework with outlines and templates. We sink our hands into the dirt, gather input from subject matter experts, and do our homework to understand the subject matter.

We place content into the right location and shape it into paragraphs, lists, tables, and other text elements. By leaving out whatever is not needed, we streamline ideas, showcasing the most important content and nurturing it to maturity.

We make sure that our creation matches our plans and feels like a balanced, unified whole. We check that the work is accurate and complete, minimizing distraction from jarring details.

As we walk through our garden, we confirm that it is easy to navigate. At harvest time, we publish our work, providing readers a bounty of new food for thought. Mature, published documents continue to grow and change with the seasons. We review and revise. We weed out what is no longer needed. We provide ongoing maintenance.

With the proper care, we allow our garden to grow.

Of course, we can do the same to support your writing needs.

For more information, visit Shenouda Associates Inc.

JudyS

Joyful Judy!

Owning a technical writing business for 30 plus years has been a true joy. While researching, writing, and publishing all sorts of publications for clients, I have enhanced my own authoring and publishing skills, which now include creating my own books, all of which are labors of love. Recently, I updated my Amazon author page. Very recently, I converted my newest book, Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud into an ebook.

My next steps include:

I hope you will take a look and have a joyous moment.

words-2971050_640

Achilles’ heel: A weak or vulnerable factor. From the legend of Greek hero Achilles, who had one vulnerable part of his body, his heel. As an infant, his mother had held him by one heel to dip him in the River Styx to make him invulnerable.

Wordsmith: A word expert who uses language very well

Wordsmith with an Achilles’ heel: Someone who has to check yet again if well or good is the correct word to use in the previous definition

Take a look at what Shenouda employee Donna Muldoon learned from a recent informal and unscientific study of colleagues and their Achilles’ heels.

The rules, they are a changing

In the survey, colleagues noted that once-standard rules have changed, making it necessary to research and confirm they are using the most recent format. For example, some businesses are still unaware that double spaces after a period or full stop are no longer the standard. A change that is more jarring for those who focus on grammar is the more recent revision to the singular subject and plural verb agreement format. It is now common to see variations of “Each owner should have their own copy of the lease.” Through use, and supported by guides such as the APA Style Blog, the new format is becoming acceptable.

A little bit of this, a little bit of that

Even wordsmiths who adeptly manage sentence structure sometimes hesitate when it comes to basic English grammar issues. Writers in the survey gave examples that cause them to rethink what they wrote. Is it that or which? Alternative or alternate? Since or because? On site or on-site or onsite? More than one writer found it necessary to look up when compound adjectives or prefixes take a hyphen. Some writers keep their own customized reference sheet to solve nagging, recurring wordsmithing questions.

While good spelling is common among writers and editors, specific words were an Achilles’ heel nevertheless. Condolences tripped up one writer, license another. An editor who often reviewed documents in both American and British English, would begin to lose focus on which version of fulfill/fulfil, practice/practise, aging/ageing, or program/programme to use. There was also a tendency among writers to watch for repetitive use of certain words, such as so or but. A technical writer who wrote with a controlled language that specified words could only be used in their approved category of noun, verb, or adjective found difficulty writing more creative, less restrictive marketing content. Read More