How does your garden grow?

Shenouda-garden-infographic.jpg

A big thank-you to the very talented gardeners at my business, Shenouda Associates Inc., where we write all kinds of business and technical publications, including infographics like this.

Writing is like growing a garden. As we nurture the seedlings of ideas, the results we deliver are the product of a careful, methodical writing process that starts with understanding our readers’ needs and planning how to meet them.

At the start, we take a close look at the environment. We analyze the existing materials and start to picture the finished product. As the scope of work comes into focus, we map out how to move from the existing materials to the finished product. We consider how best to organize and format the deliverables. We assemble tools and break ground by creating a framework with outlines and templates. We sink our hands into the dirt, gather input from subject matter experts, and do our homework to understand the subject matter.

We place content into the right location and shape it into paragraphs, lists, tables, and other text elements. By leaving out whatever is not needed, we streamline ideas, showcasing the most important content and nurturing it to maturity.

We make sure that our creation matches our plans and feels like a balanced, unified whole. We check that the work is accurate and complete, minimizing distraction from jarring details.

As we walk through our garden, we confirm that it is easy to navigate. At harvest time, we publish our work, providing readers a bounty of new food for thought. Mature, published documents continue to grow and change with the seasons. We review and revise. We weed out what is no longer needed. We provide ongoing maintenance.

With the proper care, we allow our garden to grow.

Of course, we can do the same to support your writing needs.

For more information, visit Shenouda Associates Inc.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: