We Never Stop Improving
We spiffed up our website with words wrapped in graphics
Challenge
At Shenouda Associates Inc., we even edit ourselves… continually! To keep pace with evolving technology and taste, our website needed some updates: optimization for the small screens of mobile devices as well as the large screens of computers, with less need to zoom in on or scroll through dense text, and with more visual appeal.
Solution
Several associates had used the application Flare by MadCap Software and considered it an easy choice—the right choice. Its well-designed interface eliminated or minimized the need to know any of the standard languages used in website development. It included several easily modifiable templates and all the tools needed to create a modern, easy-to-use, visually pleasing website, including:
Responsive layouts that can be viewed and navigated with ease on any device
Expandable text that gives the reader the choice of what to read and when
Graphic components—on the Home page and on the Our Work page
On the Home page, we freshened the look by replacing text boxes with panels that introduce, both in words and graphics, the content on the website.
On the Our Work page, we added a showcase with links to infographics that we created in Adobe Photoshop, using copyright-free images found on sites where creatives share their work. Content that was primarily words morphed into content that combines words and pictures. Infographics are now an offering on Our Deliverables.
Result
The streamlined website is more inviting—for mobile users, too. It’s optimized for a variety of devices and easier to navigate, with features that allow content to be expanded or condensed. Links provide more detail, graphics add interest, and we’re better able to show, in addition to tell, what our teamwork can accomplish for clients.
Be sure to take a look! What do you think?
Judith Shenouda 