My book, Career Success in 12 Easy Steps: A Journal, offers a step-by-step approach to creating a successful life at work, in a career, and beyond. Laying out the steps to achieving goals makes the journey manageable. A topic that comes up frequently for me—and likely for you—is identifying and conveying the value that our work, our products, our services, our offerings provide. In business terms, that translates to a value proposition—the savings in time and cost, the improvements that result, the ability of our client to succeed, and more. A value proposition lets our clients and others know that we understand them and that we have goods—in every sense of the word—that are different from and better than those of others.
This takes me to my 12-step process—Step 3: Own Your Competencies. After all, our competencies are integral to the value we provide clients, employers, employees, colleagues, and just about anyone with whom we interact. Our competencies include our knowledge, abilities, talents, skills, and gifts that add up to our strengths. They become the differentiators that make each of us and our offerings unique. Read More